SALES
Value Proposition
The only architectural firm solely focused on the development of schools and the perfection of the learning experience for our students.
Competitive Advantage
Because there is a dire need to improve our schools in the US, our specialization in the creation of quality schools will give us a competitive advantage over other architectural firms. Firms that design a wide variety of buildings will more than likely not have the expertise to create schools that are of the same quality as ours because they can’t specialize in designing schools that improve the learning experience for students. There will be no real emphasis on any particular subject, field specific classes are offered, the school has an unconventional design, and modernized equipment is provided.
Marketing Strategy
We will market directly to the people and to students to convince future students and politicians to be loose and to give in to the demands of the people.
Distribution Patterns
Distributed through electronic means of message. Or by mail to many contracting firm who wish to look for an alternative means of design of production.
Positioning Statement
Unlike other architectural firms, the members of the American Syndicates of Designers are specialized in designing schools that are best suited for the student and the teacher, so you know we’ll always provide better designs than the competition, guaranteed.
Pricing Strategy
The pricing would vary to the complexity of the design and whether the purpose of the school or structure has a more intense need for attention above all. We will spend most of our money on materials and structures such as comfortable chairs and redesigned classrooms that are vital to creating an improved learning experience for students. We'll also build a new campus, which is cheaper than retrofitting an existing campus.
Sales Strategy
We’ll advertise our company via social media and emphasize the importance of the improvement in the architecture of our schools.
Revenue Streams
The measure of students’ performance in high schools and college. And the confidence that we bring to the fold of every students, whether it's their own interpretation of confidence or the schools.
Sales Forecast
​We expect that our sales are by each design that is provided or by service of about $3,600,000-$14,400,000 per quarter. We'll also divvy up the cost between different subjects equally.
Milestones
The milestone of our firm is to get our design recognized by many key figures in engineering firms, trade schools, charter schools, and the education market as a whole. As least two out of the rest should be more applicable.
Assumptions
We assume that no new competitors or local economic changes will come in the next few years and that social media will become an increasingly significant way of advertising. We’ll also assume that our current interest rate of 10% will be equivalent to our long-term interest in the first three years and that our tax rate will be around 25% for those three years. We’ll adjust our assumptions when any notable change in Lakewood’s economy occurs.market as a whole. As least two out of the rest should be more applicable.
Break-Even Analysis
The sale and inventory in the market will show progress over the years as we begin to build and improve our business plan based off new data regarding the economy and our competitors.
Projected Profit and Loss
Our projected sales for 2018 is $45,000,000, for 2019, $46,800,000 and for 2020, $49,500,000. Our projected loss for 2018 is $27,000,000, for 2019, $27,900,000 and for 2020, $28,350,000. This means that our schools will cost more to build than the average public high school in the U.S. due to the unconventional layout and the essential facilities. Because we're non-profit, we'll ask for donations from the middle and upper classes.
Projected Cash Flow
The income that this company will be receiving is about $54,000,000 after we launch our products. This cash flow will come from donations.
Projected Balance Sheet
The company that will have low debt will be able to compare our income to other companies.
Business Ratios
We will follow the industry's average over the next two years to see how we handle our debt.
