MARKET
Potential clients for our market are broken down into five categories: students/staff, donators, government, developers, and contractors. Due to the sheer number of students expected to attend our schools (anywhere from 1,000 to 4,000), the first category is by far the largest of the five. We will receive most of our funding from donators, though we do expect to receive some amount of funding from the U.S. governments.
Market Segmentation
Detailed Market Breakdown
On the left is a detailed market breakdown and analysis. Contractors and developers are growing more quickly in our market than students, staff, donators, or the government.
Target Market Segment Strategy
Because students, staff, and donators make up the two largest groups, they will be emphasized in our firm's marketing and promotional efforts. This will be done via radio, TV advertisements, billboards, and most importantly, social media, where we'll reach out to users about our intentions and keep update on any new designs. We must establish meaningful relationships and responding and qualifying for request for proposals if we want to target the remaining three groups.
Industry Analysis
Most architectural firms fall into two categories: small to mid-sized firms that specialize in a particular architectural type, and large firms that have almost dominated the design of large commercial and industrial facilities. Our firms fits into the former category, and thus, we'll be competing with other small and mid-sized firms. The reason for this is that we want to ensure that the designs of our schools are optimal, and we can only do that with a specialized and small to mid-sized firm.
Website Marketing Strategy
We have provided some of our early designs for our school on the "about" page of our website. This will give the user a better understanding of what learning environment we want for our students and may even encourage him or her to fund our firm. Our detailed and vivid descriptions of this aforementioned environment could also encourage more people to fund our program because it becomes abundantly clear what our mission is and why it is important to the American people.
